UX Design - Personal Passion Project at Bootcamp, Zerobase | Feb 1 - Mar 30, 2023
Rescue Food, Reduce Waste
Background
Growing up around my father's restaurant and understanding the demand for affordable meals among friends, I created EcoEats. This platform connects consumers to discounted, perfectly good food while helping sellers reduce waste and increase revenue.
Can we find a way to sell soon-to-expire items, benefiting the environment and making a profit at the same time?
With the yearly increase in food waste, the current trend highlights the importance of redistributing and recycling surplus food to reduce wastage.
In-depth Interview & Survey
Feb 1-5, 2023
Targeting users aiming to cut down on food spending
Consumers are interested in buying soon-to-expire food, but find the product discovery UI of similar services inconvenient
“
LastOrder(A similar platform) seems inconvenient for product exploration.
I am definitely willing to purchase soon-to-expire food items at a cheaper price.
I want to reserve through the app, and I'd like to check the condition personally with my own eyes at the pickup.
Feb 1-5, 2023
Targeting restaurant owners/staffs
Sellers are reluctant to sell soon-to-expire food items due to concerns about complaints.
“
I'm unsure about selling soon-to-expire food items at a discount due to concerns about complaints. My willingness is 50/50.
Persona & User Journey
29-year-old designer Emma
Suburban area near NYC
“
As a suburbanite, having the time to cook feels like a rare treat! Dining out is an unavoidable expense for socializing insiders. I'm looking for trendy solutions 🌱
Scenario
Emma commutes from Yonkers to Manhattan. She needs to wake up at 5:30 AM in order to have breakfast, and dinner is only possible at 8 PM after cooking. With many social engagements and buying lunch at work, food expenses are a constant concern. As a designer, Emma is environmentally conscious and enjoys shopping for ESG products using upcycling. Is there a trendy way to contribute to the environment and reduce dining-out expenses?
Pain Points
The existing service, LastOrder, makes it inconvenient to explore the food Emma wants.
She doesn't have enough time to cook.
Dining out costs are significant.
Needs
Finding the products Emma wants is easy, and the search results are relevant.
She wants to reduce food expenses.
30-year-old bakery cafe owner Grace
San Francisco
“
Is there a way to turn discarded bread due to unpredictable sales into sales opportunities?
Scenario
Grace runs a bakery cafe and faces challenges managing inventory and unpredictable weekday sales. This results in problems like running out of products too early, affecting sales, and wasting food. Additionally, being a bakery cafe that uses many dairy products, concerns about food waste are heightened due to the perishable nature of ingredients.
Pain Points
Unpredictable weekday sales and the constant worry of product shortages or food wastage.
Feeling wasteful discarding products that could be sold the next day, but concerns about complaints hinder any action.
Needs
Sell surplus bread nearing expiration on the same day to maximize sales.
Reduce weekday food waste with a focus on local customers.
Problem & Solution
Problem
Difficulty in navigating the UI makes specific searches challenging, leading to less relevant search results.
Registering items during busy closing hours is cumbersome, leading to hesitations in sales due to concerns about complaints.
Solution
Icons & Color
HOME
Discover Tasty Hotspots Quickly:
From Food Types to Popular Categories.
CATEGORY
Fast and Accurate Search with Intuitive Icons and Text-Based Category UI.
NEARBY
Explore Nearby Discounts on Soon-to-Expire Food Items with Map and List.
NEARBY
Spot a tempting closeout food? Reserve it now.
MY ACCOUNT
Manage Your Account and Orders.
BOOKMARK
Save the Delicious Moments and Explore Again in Your Favorites.
SALES DASHBOARD
Quickly start selling recent selections with a single tap during busy closing hours!
ORDER STATUS
Streamlined Design for Accurate and Efficient Order Tracking.
Post-Project Feedback from Consumers and Sellers
"Calculating pickup times quickly has made it super convenient. Having distance information available is a nice touch!"
"Being able to check remaining quantities feels like a smart move to avoid unnecessary steps."
"I love how the app is ready to use right away, and the detailed menu makes finding and viewing products a breeze."
"Seeing ratings while shopping adds a sense of trust to the store, making me more likely to make a purchase."
"No need to upload products every time - being able to register directly from recent sales records is a game-changer for usability."
"Having product images alongside menu confirmation during busy periods has significantly reduced registration errors for me."
"The large, intuitive buttons contribute to better order accuracy, even during those hectic closing hours."
"The modular format makes rapid product registration a seamless process."
Explore my other projects, too!
Recent Projects at Graduate School 👩🏻🎓
Oct 4 - Nov 13, 2023 | UX Research & Design - Class ProjectInclusive Dining Experiences for Wheelchair Users
Redesigned Yelp by integrating enhanced accessibility features to address existing issues.
July, 2022 | Front-end Development at BlueBasketBlueBasket’s Website Makeover
Redesigned BlueBasket’s pre-order website using HTML, CSS, JavaScript, and Liquid.
Web Development Project 👩🏻💻
Aug, 2023 | UX/UI Design for Apposter, Inc. - TimeflikTimeflik’s Complicated New Membership Plan
Crafted the UX/UI design for a new membership plan within the mobile app Timeflik.
Professional Work in Real-world Industry 👩🏻💼
Oct 26 - Dec 8, 2023 | UX Research & Design - Client ProjectKnowunity's Unrealized Potential
Improved the onboarding process to bridge the gap between user expectations and experiences.
